With a Bachelor’s degree in Economics and Business Sciences from the University of Barcelona, she has worked for over 25 years in market intelligence, an analysis tool for strategic decision-making, both as a consultant and in university teaching.
She is responsible for the Fundação Francisco Manuel dos Santos study, "Women in Portugal today: who they are, what they think and how they feel", an investigation based on surveys of women about their aspirations, personal, family, professional and social life, conducted by a multidisciplinary team, bringing together analysts from the Spanish consultancy firm PRM – Market Intelligence and Portuguese specialists in studies on the female gender. In 2021, Fundação Francisco Manuel dos Santos launched the study "Young people in Portugal today: who they are, what they think and what they feel", which she was also responsible for. Over the years, she has led projects in various sectors at PRM, from finance to telecommunications, including mass consumption and distribution, and in more than 20 countries in Europe, America, Asia and Africa. She was born in Barcelona.

Last updated: May 2022