Brands that Make Portugal
No. 83 SEPTEMBER 2024
«Made in Portugal». In a globalised and increasingly homogeneous world, this indication highlights the importance of the identity and authenticity of our brands. Did you know, for example, that Ramirez is the oldest canning factory in the world that is still in operation? And that Elton John enjoyed Mateus Rosé so much that he referred to it in a song?
This portrait tells the stories of eleven of the best performing national brands over the years. Some have never gone through difficulties, others, with the end almost nigh, managed to reinvent themselves in a highly competitive market. They all focused on internationalisation, something there is still not enough of in Portugal. They all prove the social and economic value of national brands that are part of our collective imagination.
«Made in Portugal». In a globalised and increasingly homogeneous world, this indication highlights the importance of the identity and authenticity of our brands. Did you know, for example, that Ramirez is the oldest canning factory in the world that is still in operation? And that Elton John enjoyed Mateus Rosé so much that he referred to it in a song?
This portrait tells the stories of eleven of the best performing national brands over the years. Some have never gone through difficulties, others, with the end almost nigh, managed to reinvent themselves in a highly competitive market. They all focused on internationalisation, something there is still not enough of in Portugal. They all prove the social and economic value of national brands that are part of our collective imagination.
More details
Dimensions
6.5 × 130 × 200 mm
ISBN
978-989-9153-79-0