The Entrepreneur and the Business

How can mixing company money with family money put both at risk? Why might successful entrepreneurs still face difficulties in managing their personal finances? Is it possible to separate personal and business decisions when the business is a lifelong project?

Focusing on small and medium-sized enterprises and family businesses — the cornerstones of the Portuguese economy — this book aims to assist managers and families in their decision-making. It provides methods for analysing the economy and liquidity and examines conflicts of interest, governance and the importance of financial literacy, as well as the impact of public policies. Using practical examples and drawing on financial theory, it offers solutions to give greater security both to your day-to-day life and your future, for both traditional businesses and technology-based start-ups.