Professor of Digital Media at the Nova School of Social and Human Sciences, where he founded and coordinates INOVA Media Lab, a research and development laboratory working in the areas of immersive and interactive narrative, the social impact of Artificial Intelligence, web platforms and social media, innovation and digital transformation, information visualisation and science communication. He coordinates the Master’s degree in New Media and Web Practices and is part of the Council of Europe's group of experts on Artificial Intelligence and Education. He is the author of several scientific articles and book chapters published internationally. He was awarded the German Marshall Fund of the United States Fellowship (2016) and the Calouste Gulbenkian – Knowledge Award (2019), for co-coordinating the scientific dissemination programme 90 Seconds of Science.