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Alastair Campbell: How to communicate in times of uncertainty
30 min
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It is difficult to find a period in history when communication between public authorities and citizens was as crucial as it was at the start of the pandemic.

The quality of that communication had an impact on how the population reacted to the different phases of the health crisis.

Who better than Alastair Campbell, one of the most prominent experts in political communication, to analyse the strategies adopted by the main powers? Which governments were the most effective?

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